THIRD YEAR ( S.E.) CLASSES TIME: 2 hours
SECOND TERM EXAM
Advertisingis a message designed to promote a product* a service* or an idea. Ineveryday life* people come into contact with many kinds of advertising.
The purpose of most advertising is to sell products or services.Manufacturers advertise to try to persuade people to buy theirproducts. Large business firms also use advertising to create afavorable "image" of their company. In many businesses* the volumeof sales depends largely on the amount of advertising done.
Advertisingis also used by individuals* political parties and candidates* socialorganizations* special-interest groups* and the government. Many peopleadvertise in newspapers to sell used cars* homes* or other property.
Political parties and candidates use advertising to try to win votes.Social organizations and special-interest groups often advertise topromote a cause or to influence the way people think or act. Forexample* The United States government uses advertising chiefly torecruit volunteers for the armed forces.
Advertising is common inalmost all countries. In many countries* however* advertising is morerestricted than it is in the United States. In most of the countriesof Western Europe* for example* the governments limit the amount of
advertising that appears on television. In addition* these governmentsmake greater use of advertising for social* political* and educationalpurposes.
(from World book 2004)
A/ Comprehension ( 08/20)
1- Copy the choice that best completes each of the following statements:
a- The aim of the passage is to : a) argue a point b) inform c) entertain
b- The text is addressed to : a) teachers b) all readers c) specialists
2- Choose the most suitable title to the text:
a) Advertising b) Advertising in newspapers c) Advertising in the united states
3- Answer the following questions according to the text:
a) What does the amount of sales depend on ?
b) Who uses advertising ? (Give 2 examples)
c) What is the attitude of some governments towards advertising ?
4- What do the underlined words in the text refer to ? : ( their - I t )
5- Find in the text words whose definitions follow :
a) To further the sale or acceptance of (§1)
b) Approving (adj) (§2)
c) Second hand (§3)
d) People who offer to do something (§3)
B/ Text Exploration (07/20)
1- Derive verbs from the following nouns : product - contact - service
2- Ask the question that the underlined words answer :
The purpose of most advertising is to sell products.
3- Give the correct form of the verbs in brackets :
Many people use garlic for flavouring meat and for ( to make ) medicine that
( to reduce ) cholesterol . People often ( to buy ) it when they do the shopping.
Being a garlic eater ( to ) something to be proud of . It ( to show) that you enjoy
healthy living .
4- Underline the stressed syllables in each word :
advertise - promote - organizations
5- Fill in the blanks with three words from the list :
product - with - by - protect - inform - quality
There are many associations which provide consumers ………… information about
marketed products in Britain. Their main purpose is to ……………. consumers from
abuse . When a consumer suffers from the bad quality of o given ………………* he
complains to these associations.
Written Expression : ( 05/20)
Choose one of the following topics :
Topic1 : Use the following notes to write a composition about counterfeiting.
Imitation: bad quality * not last long * medicines : no active
ingredients * not safe * piracy killing creativity * bad reputation..
Topic2 : Do you think that people in your country are on the whole
mindful about food safety ? Explain
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second term exam/ scientific streams
